Info Trends’ 2013 report ‘Trends in Cross-Media, Emerging Trends’ states that for nearly two thirds of print-for-pay providers offering cross-media services, volume of digital print increased by between 10 and 39 per cent, and for 10 per cent of them, it increased by more than 50 per cent.
The profitability of work also seems to have a direct relationship with the number of channels supported, with the combination of print, email, web/mobile and ‘pure’ mobile (SMS, apps and mobile-friendly websites) being significantly more profitable than any smaller set of channels.